Analyse the challenges that small businesses face

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Reference no: EM132957256

Digital Strategy Research Essay

You will write a research essay based on review of relevant literature and case studies on ONE of the following

Option 1: Analyse the challenges that small businesses face during COVID-19 in digital transformation and explain how they can overcome those challenges.

Option 2: Discuss the digital transformation in ONE industry (e.g. retail, finance) in the context of COVID-
19 and implications of developing digital strategies for harnessing emerging innovation opportunities.

Option 3: Discuss the role of digital strategy to navigate digital transformation and enhance companys' performance.
Your essay shall be structured, but not limited, as follows:

1- Introduction: definitions and discussions of key concepts as well as a description of the essay structure. 2- Provide a critical analysis of relevant literature: this should identify and explain relevant theories, arguments and perspectives regarding the topic of your choice. You can take a specific position on the topic and discuss the literature to support, refute or demonstrate your position. Here you are free to create appropriate sub-section headings.

3- Discussion of the main challenges, problems and issues businesses face in relation to the chosen topic (or your specific position).

4- Conclusion: discussion of the overall coverage of the topic including emerging trends about the future.

5- References: 10+ highly relevant journals, Harvard style.

Process:

• Chose a topic that can demonstrate your understanding of the course.

• Locate relevant sources (databases, journals, books). You are expected to refer to refereed (peer reviewed) academic papers more so than websites.

• Identify relevant literature (at least 10 relevant Journal articles. Start with the course references list to support your initial exploration of the themes, concepts and issues that may apply to the topic).

• This essay should not be more than 2,500 words excluding reference.

• There is NO need for an executive summary or abstract.

Attachment:- Digital Strategy Research Essay.rar

Reference no: EM132957256

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