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You will write one major paper on a current topic that is relevant to the overall objectives/approach of our course.
Possible topics:
Analyse the business strategy of a company not covered by any of the group projects
Study the business strategies of a famous business person (eg. Warren Buffett, Richard Branson, Steve Jobs, Michael Dell, Bill Gates, Sheryl Sandberg, Indra Nooyi, etc.)
Analyse a business strategy that went very wrong
Analyse one that went very well
This assignment is designed to evaluate your ability to understand and apply our course content to a current trend.
Aim for 1200-1500 words.
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.The length of your marketing plan will vary based on your degree of succinctness. Most..
Conduct a literature and an Internet search on the topics of the Challenger disaster and groupthink.
Why and how has the competitive market place for SAB changed in the last five to seven years?
Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.
Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selectio..
1 what are the underlying reasons for the nonuse of facebook among high-tech university students?2 what are the
Briefly describe the sequential steps in the Marketing Research Process. (name and number the steps and describe with one or two statements each one)
Discuss the growing importance of scanner-based research. - Why has scanner-based research been seen as "the ultimate answer" for marketing researchers?
Create a strategy brief for the multimedia project, which should include all the ideas generated for the project such as technology needs.
Review your recommendations for price orientation and policies and make observations regarding elements that must be considered in setting prices. Determine why this activity should be considered part of the marketing function of an organization. ..
why is it important for retailers to use their stores as a means to excite their customers? give examples that you have
Apply the five major tools in the marketing communication mix to a hospitality or travel company by showing how a company can use all these tools.
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