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The Topic of the Question is an Mobile Application named 'Fandelo':
Only two headings need to be answered:
1: Analyse the target customers: - a) Which segments does the app target? Use marketing segmentation variables.
b)Does this function engage with new customer acquisition or existing customer retention?
2: Background and Application: a) How relevant is the app's feature/value/content to studying consumer behaviour? Need to show consumer behaviour theory and indicate what parts of the app's Page 2 of 2 feature/value/contents relate to consumer behaviour theory. Students must justify why they believe this function(s) is(are) worth analysing.
b)Ensure that justifications and evidence are used to support the application of these concepts
Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank.
What, if anything, makes the speech compelling (beyond the obvious emotional appeal of listening to someone who knows he's dying)?
your final exam will evaluate your understanding of the course material and your ability to apply the classroom
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