Reference no: EM132962858
Case Study: Questions
Training for Safer Roads India received another dubious distinction when the World Health Organization revealed in its first ever 'Global Status Report on Road Safety' that - more people die in road accidents in India than anywhere else in the world, including the more populous China.' According to WHO road fatalities have taken the shape of an 'epidemic' and will become the fifth largest killer by 2030. Maximum deaths due to road accidents happen in developing low and middle income countries (almost 90%). In India the statistics are scary enough to send a chill down the spine: At least 13 people die every hours in road accidents in the country, accordinmg to latest report of national Crime Records Bereau. In 2007, 1.14 lakh people died in road mishaps, compared to 89,455 deaths in China in 2006. Road mishap death registered a sharp rise of 6.1% in India between 2006 & 2007. People who are injured in road accidents are much more higher in number. Biggest victims of road mishaps are occupants of trucks & lorries followed by two wheelers. The states leading in terms of death due to road mishaps are Andhra Pradesh (12%) followed by Maharastra & Uttar Pradesh (11% each). (NCRB) The main contributing factors in this alarming rate of deaths due to road accidents in India are speeding (major factor), drinking-driving, low use of helmets, seat-belts etc. Life is precious and loss of the same due to road accidents is almost criminal considering that most of these deaths can be avoided. Countries like U.K. have drastically brought down number of deaths due to road accidents with only 3298 deaths reported due to road mishaps in UK in the year 2006. Compliance of road safety norms, higher awareness of traffic rules & more vigilant traffic surveillance are key to reducing road mishaps & resulting deaths. The two major stakeholders in ensuring the above cure the drivers & traffic police personnels. 'Traffic and Road Safety Institute' in Bangalore has taken an unique training initiative. The trainees are traffic police personnel, cutting acrossrank & file, right from ACP to constable. Trainees also include err drivers of Bangalore Metropolitan Transport (BMTC) and Karnataka State Road Transport Corporation (KSRTC). The trainees are imparted basic knowledge of signals, road markings and new technology like how to handle Blackberry devices. What is unique about this training is methodology which has been adopted for imparting these skills. Real time audio-visuals are streamed into the training norms from the Traffic Management Centre (TMC). The gridlocks, accidents and other road user behaviours captured on surveillance cameras are used as training material. These training materials & methodology help the trainiees understand the causes of traffic problems, accidents & ways to minimize/avoid them, much better compared to theoretical inputs. Another state-of-the art centre, complete with all modern training facilities & equipments is slated to come-up in a couple of years. The country's largest car maker Maruti Suzuki rums Institute of Driving, Training and Research (IDTRs) and Maruti Driving School (MDS) as a part of its corporate social responsibility. Currently with two IDTRs in Delhi and 47 MDSs across the country, the company plans to set-up 8-10 new IDTRs and 110 MDSs by 2010, and in the process aims to train around 5 lakh people in next three years. Usually the driving school are set-up through commercial dealers network. These institutions impart training on various courses on driving, traffic rules and other safety aspects like safe driving practices. All this is a part of Maruti Suzuki National Road Safety Mission - To train 500,000 people in driving in next 3 years - " Gratitude to India on completion of 25 years". Unveiled in Dec 2008, under this mission the company will: Train 500,000 people in safe driving practices in next 3 years across India. While utilizing the existing 2 institutes of driving Training and research (IDTR) in Delhi & 47 Maruti Driving Schools (MDS) across the country the company will enter into partnerships with state governments for more IDTRs and with its dealers for more MDS. 7/8/2021 Assignment https://app.sycamorecampus.com/classassignments.php?task=view&caid=204474&classid=4919663 2/2 Of the 500,000 people to be trained, atleast 100,000 will be people from under privileged section of society, who are keen to take driving as a profession. The company will continue to support to government and industry in their efforts for road safety. Maruti Suzuki has already trained around 450,000 persons in safe driving practices in past few years. Case Source - Sengupta Debashish., Human Resource Management, 2ed. Wiley India, New Delhi - https://www.wileyindia.com/human-resource-management-2ed.html References 1. India leads world in road deaths :WHO, The Times of India; Aug 17,2009; https://timesofindia.indiatimes.com/news/india/india-leads-world-in-road-deaths 2. Practicals of Traffic cops; The Times of India; Aug 25, 2009 3. Maruti's 2010 roadmap has more driving schools, research institutes; Business Line, Aug 19, 2008 4. https://www.marutisuzuki.com/Maruti-suzuki-national-road-safety-mission.aspx
1. Analyse the role of training in reducing road accidents and deaths caused by same.
2. Do you think initiatives mentioned in the case will alone be able to reduce road accidents in India? Analyze critically.
3. Do you think Public-Private Partnership in training on safe driving practices will pay dividends? Opine
4. Identify some other areas/problems where training can act as a successful intervention