Reference no: EM131694762 , Length: word count:750

Consumer Behaviour Assignment - Forum Participation

Learning Outcomes -

a) Explain the meaning of consumer behaviour and its role in marketing strategy development.

b) Apply the concept of the consumer decision-making model to provide insights into consumer buying processes.

c) Categorise the needs and wants of consumers and their underlying motivations

d) Analyse the psychological processes affecting consumer behaviour.

Context:

The aim of the forum participation assessment is to provide a framework to encourage your engagement, to encourage collaboration and foster valuable perspectives gained from shared learning experiences. These assessed forums promote critical thinking in the application of theory into practice. You will be able to reflect on your own efforts, and extend and enrich this reflection by exchanging feedback on your peers' work.

Instructions:

1. Visit a website for a major retailer (e.g. Harvey Norman, Myer etc.,)

2. Identify services, processes and communications available through the website that are designed to facilitate consumer decision-making. Identify and discuss what step in the consumer decision making process each service, process or communication covers - is there a service or communication for each step?

3. Provide any recommendations of any additional communications /services that would assist consumers in their decision-making that are not being offered.

4. Summarise your findings and post your response to the discussion forum.

5. After you post you will see everyone else's posts so please read and comment on at least two (2) student posts. Students are encouraged to visit the website and read the post to provide meaningful insight and an additional perspective.