Analyse psychological processes affecting consumer behaviour

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Reference no: EM131694762 , Length: word count:750

Consumer Behaviour Assignment - Forum Participation

Learning Outcomes -

a) Explain the meaning of consumer behaviour and its role in marketing strategy development.

b) Apply the concept of the consumer decision-making model to provide insights into consumer buying processes.

c) Categorise the needs and wants of consumers and their underlying motivations

d) Analyse the psychological processes affecting consumer behaviour.

Context:

The aim of the forum participation assessment is to provide a framework to encourage your engagement, to encourage collaboration and foster valuable perspectives gained from shared learning experiences. These assessed forums promote critical thinking in the application of theory into practice. You will be able to reflect on your own efforts, and extend and enrich this reflection by exchanging feedback on your peers' work.

Instructions:

1. Visit a website for a major retailer (e.g. Harvey Norman, Myer etc.,)

2. Identify services, processes and communications available through the website that are designed to facilitate consumer decision-making. Identify and discuss what step in the consumer decision making process each service, process or communication covers - is there a service or communication for each step?

3. Provide any recommendations of any additional communications /services that would assist consumers in their decision-making that are not being offered.

4. Summarise your findings and post your response to the discussion forum.

5. After you post you will see everyone else's posts so please read and comment on at least two (2) student posts. Students are encouraged to visit the website and read the post to provide meaningful insight and an additional perspective.

Reference no: EM131694762

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Reviews

len1694762

10/28/2017 12:39:04 AM

Australian student, total 750 words, dont worry about the peer review I can do this part. Submission Instructions: As a preparation step, create a word/text document and develop a response with relevant references. As a starting point the essential readings in Module 1 can be revisited and used as references. Click on the Module 3 discussion forum and create a new thread and copy from your word document and paste in your response. Note you will not be able to see other student posts until you have posted yours. Please do not attach the word document in your post.

len1694762

10/28/2017 12:38:58 AM

High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High level of preparation and referencing.

len1694762

10/28/2017 12:38:52 AM

Outstanding understanding of the consumer decision making model and it’s application to marketing strategy. Outstanding engagement of references and coursework terminology and theory over multiple weekly topics. Outstanding application of the consumer decision - making model to marketing strategy development and recommendations. Strategy was creative, well thought out and had excellent justification. Meaningful and detailed feedback provided. Outstanding engagement in the discussion forum.

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