Reference no: EM132651286 , Length: word count:2100

HC2112 Service Marketing and Relationship Marketing - Holmes Institute

Learning Outcome 1: evaluate theoretical and practical knowledge of Services Marketing

Learning Outcome 2: analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.

Learning Outcome 3: apply theoretical and practical knowledge of Marketing in the diagnosis of organizational issues and the formulation of appropriate marketing strategies

Learning Outcome 4: demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning

Learning Outcome 5: demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business

It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.

The questions to be answered are:

Question 1
Apply and discuss in 300 words the three-stage model of consumption to a consumer who is making a decision on whether to go on a cruise liner or fly to a resort they have visited previously for their vacation.

Question 2
A small seaside town has a variety of franchised food outlets, two cinemas and a local theatre. A new independently owned restaurant is setting up. Discuss in 300 words about the information they should include when developing their positioning strategy?

Question 3
Using the example of a postal service business, discuss how a supplementary service may be transformed into a core product in 300 words with 2 references supported.

Question 4

A university is setting up new courses and hoping to attract international students. What issues need to be considered in developing a suitable international services distribution system?

Discuss in 500 words with 2 references supported

Question 5

The development of a services marketing campaign needs a totally different approach to that of a physical goods-based campaign. Discuss this concept and justify your answer in 500 words with 2 references supported

Question 6

You are responsible for training a group of people who will be multi-tasking in a service organisation. They will be required to act as both frontline employees and as telephone support staff. What standards would you put in place to ensure the staff could provide an effective customer service?

Attachment:- Service Marketing and Relationship Marketing.rar