Analyse marketing and competitive environment of university

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Reference no: EM131461752 , Length: word count:1500

Task Description

This assessment task requires you to analyse the "marketing and competitive environment" of a University brand (such as "CQUniversity" etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should include (but is not limited to): background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis [including current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning analyses.

The word limit for this report is 1500, excluding abstract or executive summary and references.

It is expected that the report will be based on research findings, including data and information from the Australian Bureau of Statistics, Austrade, relevant and authentic Websites, textbooks, recent (i.e., 2012-2017) and relevant journal papers, personal experience and observation.

Attachment:- Assignment Files.rar

Reference no: EM131461752

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Reviews

len1461752

4/13/2017 8:40:34 AM

I have selected Monash university, Australia for this assignment. Assignment requirement, useful links and samples attached. The word limit for this report is 1500, excluding abstract or executive summary and references. This report requires students to demonstrate an understanding of relevant concepts, theories, tools, and models covered up to week 5 (at a minimum level). You need to follow similar examples that are available in your textbook, Moodle site and/or on the Web. Please familiarize yourself with the policies, such as assessment extension, late submission penalty and the like. If you have any difficulty, please discuss this with your lecturer/tutor and unit coordinator.

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