Reference no: EM132796632

Unit 1 Business and the Business Environment - HND Business

Chosen company - The Bayer Group

Business and the Business Environment

Scenario

You have been employed as a research analyst by an investment company. The company would like to invest in the pharmaceutical industry, operating on the UK market. You are required to choose a company - pharmaceutical manufacturer. You need to critically look at the structure of that business and analyse the current environmental factors that influence or affect the company. You must apply the PESTLE and SWOT models in your analysis.

IMPORTANT NOTE: Your work will fail automatically if you choose a company from a different industry.

Task 1

Section 1

Explain different types and purposes of organisations: public, private and voluntary sectors. Examine different legal structures in the Private Sector; identify the legal structure of your chosen company.

Evaluate, with reference to your chosen company, how the organisational structure, the size of the business and the scope of the business, can either align, or not, with the overall business objectives, and in particular how they play a role in the creation of products and services sold in markets.

Critically analyse the complexities of different types of business structures and the relevance of the interrelationship of different organisational functions.

Section 2
Use PESTLE model to evaluate various macro environmental factors that affect your selected business, highlighting the positive and negative impact of external factors.

Analyse key strengths and weaknesses of your organisation using SWOT/TOWS method. Examine interrelationships these have with the external factors previously discussed.

Suggest and evaluate a course of action for the chosen organisation. Base it on the previous analyses.

Attachment:- Business and the Business Environment.rar