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Management Information Systems
The Chairman and the President of a regional fast-food company were frustrated with the information system of the organization.
They observed that there were computer-based systems for transaction processing, operational report and control report. However, there was no systematic Information System to support the Marketing Function of the firm.
Discuss how computer-based information systems can enhance the marketing function of the firm.
In your discussion, analyse how Decision Support Systems help in the decision making process.
Word limit: Approximately 1000 words
Text: Font: Arial or Times New Roman (12), Spacing: 1.5 lines All text must be justified at each margin.
Attachment:- Management Information system.rar
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This paper has discussed about management information systems. There has been discussion on cognitive fit theory as well. It has been discussed with relevance to workplace scenarios. These factors have critically helped to cover this paper well.
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