Reference no: EM132331877
Products, Marketing and Advertising Media
Aim
This unit aims to develop knowledge and understanding of the relationships between products, markets and the media.
Learning outcomes
LO1 Understand the marketing of products using advertising media
1.1 Identify the factors informing the marketing of selected products
1.2 Evaluate the application of advertising media to product promotion
LO2 Know about target markets
2.1 Analyse factors which influence target customers
LO3 Understand the factors influencing product development
3.1 Analyse the function of market research
3.2 Evaluate the factors influencing the marketing mix for a specific product
LO4 Understand the business context in which advertising operates
4.1 Analyse the relationship between marketing, branding and advertising in the promotion of products.