Analyse divisions according to how fit into the bcg matrix

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Reference no: EM13899552

DEF Co is a large company which has three divisions; a restaurants division, a pubs division, and a casino division.

The company's management accountant has prepared the revenue information about the divisions:

Revenue ($m) Restaurants

Current actual

3 yr forecast

DEF

95

100

Market sector

10,200

10,350

Market leader

295

305

Pubs DEF

425

420

Market sector (DEF = Market leader)

9,500

9,550

Casino DEF

150

195

Market sector

1,800

2,200

Market leader

250

290

Required

 

 

Analyse the divisions according to how they fit into the BCG matrix.

 

Reference no: EM13899552

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