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Prompt: Analyse a contemporary advertising/marketing text for the finance or telecommunications industry in terms of its ideological frames and hegemonic operations. Use your research skills to find an example of a contemporary advertisement or marketing text available on digital media (or web based sources) associated with either the finance industry or the smartphone industry, e.g., banking, home loans, mobile phones and payment plans.
Now analyse the text for its unquestioned and embedded assumptions that justify the actions it proposes, that may lead to, or reinforce, power and control in society using any of the 'Tools for Discourse Analysis' below. Does the belief system in the advertisement create expectations, boundaries or discriminate? How successfully does the text create meaning, coherence and make sense, and to what end?
With the input of your own opinion, debate if consumers feel equipped sufficiently to be competent consumers with the information.
Review each of the four traits in the Hofstede cultural index. What should your staff be aware of regarding differences between the US and your destination?
Identify a specific product and describe how it can be used by consumers in a ritual process. Describe the strategy behind this product.
What are the major barriers to international trade? Explain how government policies may be used to either restrict or stimulate global marketing.
Assignment: Leadership of Richard Branson, Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group
Create a Marketing Plan for a nonprofit organization. Select one program or service that is offered by the organization (or that you would like to offer).
Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand
Compare the values you calculated to each of the market prices for the top twenty stock picks. Are your calculations close approximations of the market price?
Employers Prepare to keep, not lose
List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities.
What factors are important in determining whether a manufacturer should choose a direct or indirect chan- nel? Why do some firms use hybrid marketing systems?
Required to identify a market research problem/opportunity for an organization or company and to develop a research proposal that can be turned into an actionable market research study that will provide decision makers with useful information w..
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