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What theories can be used as guidelines for international marketers to analyse competitiveness of their products/services in international markets?
the administrator of a small acute-care hospital is faced with his first managed care contract. he meets with
Instead of being the low-priced bidder, how can a business add value? And by doing so, how can a company command average or even premium rates?
Prepare a research brief and request for proposals, setting out the key pieces of information that a marketing research firm would need in order to prepare a proposal.
Explain how the Internet might be an advantage in marketing as it relates to any technological product of choice
select two major public relations campaigns from any three different organizations. prepare and submit a two to three
Describe the importance and techniques for effective logistics. Provide a definition, in your own terms, of frequently used logistics techniques. Give an example of a real company or industry that uses this logistics technique
write a 1050- to 1450-word summary in which you address the following for each of the three major phases in the
Which of the following types of survey tends to be the most expensive?
Explain Marketing Campaign for Youth Football Team and Positioning- fixing the entity in the minds of the consumers in the target market
ost of us have heard of or have experienced using Amazon to purchase goods or services. What do you think Amazon's customer value propositions are,and why?
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to count..
How has do-not-call legislation helped direct marketers? Was the sales force successful in filtering out the good prospects from the poor ones?
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