Analyse British Airways external environment

Reference no: EM131971565 , Length: word count:2000

Accountant in Business Assignment -

Learning Outcomes -

Demonstrate an understanding of the role and functions of accounting in an organisation.
Examine the link between accounting and other key management functions.
Demonstrate an appreciation for organisational factors, which could influence the effectiveness of the function of accounting.

Assignment Task: The company to be examined is British Airways plc (BA). BA is owned by International Airlines Group plc (IAG). Your task is to analyse BA's "current situation". You can source the latest information from the IAG website.

Assignment Questions (please answer all questions):

1. a) Using appropriate management tools and models, analyse BA's "external" environment, as at 2014. Your answer should contain as a minimum:

Market segmentation
PESTLE analysis
Porter's 5-Forces
Critical Success Factors

2. Using appropriate management tools and models, analyse BA's "internal" strategic position as at 2014. Your analysis should include as a minimum:

The basis of competition (Porter's generic and/or Bowman as a minimum)
The activities and resources of the company (Value Chain and the Resource Based View; VRIN)
The culture of the company (Cultural Web; Hofstede)
The stakeholders of the company (Stakeholder Analysis: power/interest matrix)
A comparison with competitors in the same industry
Conclusions

3. What are the key drivers for change for BA and what implications arise?

Reference no: EM131971565

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Reviews

len1971565

5/5/2018 5:04:53 AM

Any special requirements: All work should be submitted on the Student Portal along with an acceptable Turnitin Report. Percentage of marks awarded for module: This assignment is worth 60% of the total marks for the module. Content, style, relevance, originality: Clear demonstration of rigorous research from recognised authoritative sources. Format, referencing, bibliography: Harvard. Constructive critical analysis, introduction, conclusion: Demonstration of a clear understanding of the issues. Use of academic models. Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets.

len1971565

5/5/2018 5:04:45 AM

What is expected within students’ answers: You should ensure your assignment has an Introduction and Conclusion. Personal learning outcomes should demonstrate the ability to relate theory to the real world. Arguments should be clearly summed up to reach a conclusion and recommendation. Clear, professional evidence of wide research should be provided.

len1971565

5/5/2018 5:04:40 AM

Very high standard of critical analysis using appropriate conceptual frameworks. Excellent understanding and exposition of relevant issues. Clearly structured and logically developed arguments. Good awareness of nuances and complexities. Substantial evidence of well-executed independent research. Excellent evaluation and synthesis of source material. Relevant data and examples, all properly referenced.

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