Analyse and understand the driving forces of perception

Assignment Help Management Theories
Reference no: EM132108599 , Length: 9 pages

Assessment Description

In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers' purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey - a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the chosen FMCG product that you analysed in Assessment 1. The survey must comprise of 10 questions. You are then required to provide a 6- page summary, analysis and discussion of the key findings from your data collection. This discussion must be aligned to YOUR chosen product and consumer behaviour literature should be integrated into this discussion to support analysis.

Please note that it is essential to seek "real" and valid participants who legitimately purchased the chosen FMCG product.

You will need to use theories and concepts related to consumer behaviour discussed in weeks 5 to 8.

More specifically,

1. Set a goal
2. Design a questionnaire based on the following aspects: Perception
Attitudes Motivation
Group and individual differences Culture
Family and lifestyle
3. Select participants
4. Gather data
5. Analyse data
6. Write a 6-page summary analysis
7. Attach graphical evidence of the survey results as an appendix (not included in the 6 pages)

For those students who have limited experience in using Survey Monkey as a survey and data collection tool, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support.

Assessment Format
Your analysis should follow a professional report structure.

Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 6 pages (no more) Purpose
Development of survey instrument Administration processes
Data Analysis Key Findings
Appendices (Survey Monkey graphical representation of results)

Attachment:- Consumer Behaviour and Marketing Psychology.rar

Reference no: EM132108599

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Reviews

len2108599

9/9/2018 10:39:25 PM

i have attached my assignment file and this assignment related to the previous assignment. so, i have attached my previous assignment also. you need to pickup product which i have use in assignment 1 and make assignment 2 as per their requirements. please make sure i have attached 2 file and 1 file is regarding assesment2 requirements and another file is assesment1 for reference to making assesment2.

len2108599

9/9/2018 10:39:12 PM

Report Format Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis Grammar and spelling are very good but with occasional errors Errors in grammar and spelling are rare Correct grammar and spelling throughout the analysis with no obvious errors Ideas/themes have not been developed Ideas/themes have been developed, but your composition lacks connections and integration. Ideas/themes have been developed, but connections are not always obvious. There is a logical connection between your statements, adding to the readability and credibility of your analysis There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis The format chosen for your analysis lacks thought and consideration for the intended audience The format chosen for your analysis is appropriate, but major improvements would enhance its presentation The format chosen for your analysis is appropriate but some improvements would enhance its presentation

len2108599

9/9/2018 10:39:00 PM

Research Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources

len2108599

9/9/2018 10:38:51 PM

MBA404 Assessment Marking Rubric – Individual Survey Sample and Analysis 35% Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100 Questionnaire Design and Theory Application You have demonstrated little or no theoretical application relevant to consumer behaviour You have demonstrated basic theoretical application relevant to consumer behaviour You have demonstrated sufficient theoretical application relevant to consumer behaviour You have thoroughly applied relevant theories to consumer behaviour You have expertly applied and integrated all of the theories relevant to consumer behaviour Sample Survey Analysis Your analysis lacks depth, and your interpretation is not You briefly analyse some of the sample survey You sufficiently analyse most of the sample survey information You thoroughly analyse and interpret the survey information You critically analyse and interpret the survey information articulately relevant information and your gathered from the questionnaire articulately and convincingly interpretation is not always and your interpretation is well relevant structured

len2108599

9/9/2018 10:38:45 PM

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

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