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Analyse and evaluate the strategy of an organisation

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Reference no: EM132348181

Critically analyse and evaluate the strategy of an organisation in a country of your own choice with a view to recommending strategic options for further growth and international expansion.

Task

You are required to carry out the following tasks:

Task 1

Your first task is to choose and critically analyse an organisation / company in any one country by carrying out an external environmental analysis using appropriate international marketing theory. Using secondary research of the organisation / company and country, you are also required to evaluate the wider and competitive environments.

Task 2

Bearing in mind the current state of the global economy, and your earlier analysis of your chosen organisation in your chosen country, research a different foreign market of your choice using international market research theory. Then, based on your own secondary research of that market, segment, target and position your chosen organisation in that market to allow the company to grow and sustain competitive advantage.

Format

Please note the following criteria:

Format. Your written assessment is to be in report format.

Length. Your assessment should be approximately 4,000 words (+/- 10%) + references + appendices. [Your bibliography and appendices do not count as part of the word count. Please note appendices are to be used to support your written assessment (report) and not to contain unnecessary information / data].

Verified Expert

This assignment discusses the significance of marketing and the way marketing helps the company in creating awareness.The performance of Coca-Cola in the US and the way the company will improve its performance in Iceland have been evaluated.

Reference no: EM132348181

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Reviews

len2348181

7/29/2019 10:19:45 PM

• Submission Date. You are required to submit your completed assessment online by 23rd August 2019 at 23:59 [UK Time]. • Marks. The Assessment represents 90% of the marks for this module. • Plagiarism. This is an individual assessment and any sources used need to be clearly referenced in your report. Please read the notes on Plagiarism on Moodle and note that you have the option to submit your report to Turnitin to check for similarity before the final submission.

len2348181

7/29/2019 10:19:34 PM

Marking Criteria The following framework is a guide to the marks available for the assignment: Report structure, process and presentation 15% Critical evaluation and content of task 1 30% Critical evaluation and content of task 2 30% Quality of the report in terms of critical thinking, reflective learning and relevance of the linkages between theory and practice. 20% References/bibliography 5%

len2348181

7/29/2019 10:19:27 PM

It is Monday 20th and you are just beginning your course on International Marketing as part of your studies with Edinburgh Napier Business School. Your tutors have asked you to critically analyse and evaluate the strategy of an organisation in a country of your own choice with a view to recommending strategic options for further growth and international expansion.

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