User Account

All Pages

Analyse and discuss issues related to the marketing strategy

Assignment Help Marketing Management
Reference no: EM132977637 , Length: 2000 Words

Assignment Task
Analyse and discuss issues related to the marketing strategy and mix of one of the following companies:

• Red Bull
• AirBnB; or
• World Wildlife Fund (WWF). Note: In Canada and the US, WWF stands for World Wildlife Fund, and in the rest of the world it stands for World Wide Fund for Nature. But it is the same global organisation branded as WWF.

Template for your Report
The word counts for each subheading are indicative only. Feel free to vary them as long as you conform with the assignment's total word length. Do not remove a heading or subheading from your report.

1. Introduction (100 words)

2. Market segmentation of the company (350 words)
a. Demographics
b. Psychographics
c. Geographic
d. Behavioural

3. Differentiation and positioning strategy of the company (100 words)

4. Value proposition (100 words)

5. Branding attributes and strategies (250 words)
a. Brand personality and innovation
b. Brand equity

6. Pricing strategies (250 words)
a. Product mix pricing strategies
b. Price adjustment strategies

7. Place (250 words)
a. Objectives and the choice of value delivery network
b. Channel behaviour and organisation of value chain network
c. Role of key members of value chain (distributors/wholesalers/retailers/digital intermediaries for online delivery and transactions, etc.)

8. Promotion (250 words)
a. Advertising
b. Sales promotion
c. Personal selling
d. Public relations
e. Digital and social media

9. Discussion and Recommendations (300 words)
a. Notable and novel findings
b. Suggestions for improvement

10. Conclusion (50 words)
A short summary of your report.

Attachment:- Marketing strategy.rar

Reference no: EM132977637

Questions Cloud

Determine the number of months : Your best friend is saving $1,800.00 and will earn 0.17 percent per month. Determine the number of months until the account grows to $2,000.00
Describe the data design associated with the system : Describe the design goals and considerations. Provide a high-level overview of the system architecture. Describe the data design associated with the system.
Compute a Cash Budget for November and December : The company's operating expenses are estimated to be 40% of sales and are paid as incurred. Compute a Cash Budget for November and December
How have been or could be applied in the work place : What was your Main term course? Reflect on the connection between knowledge or concepts from this courses and how those have been
Analyse and discuss issues related to the marketing strategy : Analyse and discuss issues related to the marketing strategy and mix of one of the companies - Market segmentation of the company
Determine the monthly earnings credit : Question - Use the following assumptions to determine the monthly earnings credit: Ledger Balance = $1,100,000 and Reserve Requirement Ratio = 10%
Explores the topic of effective leadership : Describe key factors that in your opinion make your chosen leader successful - How has their performance as a leader contributed to organisational
Perform a leed certification assessment of local living area : Perform a LEED (Leadership in Energy and Environment Design) Certification Assessment of your local living area or work location.
Describe some methods that Babu and Hari could use : Describe some methods that Babu and Hari could use to learn more about the potential customers, competitors and business locations

Reviews

Write a Review

Marketing Management Questions & Answers

  Over the past several weeks you have been learning the

over the past several weeks you have been learning the various issues the ethical and legal challenges and factors

  Compare and contrast the b2c versus b2b buying behavior

Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.

  What are examples of given impact in kingdom of saudi arabia

The benefits related to social, environmental, and economic impacts are often categorized as eithermarketornonmarket impacts.- What are examples of this impact in the Kingdom of Saudi Arabia?

  What you would say if you were to give presentation live

In the notes sections of the slides, you must develop a detailed dialogue of what you would say if you were to give your presentation live.

  Review on the concept of philanthropic marketing

Identify a company of your choice and critically assess the extent of its strategic philanthropy in its marketing strategy development and implementation?

  Describe what tasks the end users perform

Develop market segmentation for your idea, product, or technology. Brainstorm possible applications, narrow your focus to 6-12 most interesting opportunities, and complete the process with primary customer research.

  Explain the role of marketing

Explain the role of marketing and how it interrelates with other functional units of an organization. Explain key roles and responsibilities of the marketing.

  Ongoing mission to protect consumer privacy

What federal agency is evaluating mobile tracking technology as part of its ongoing mission to protect consumer privacy?

  Explain the cultural and political issues that company

How to Explain the cultural and political issues that your company (Apple) must address before entering your new market (Australia).

  Explain digital advertisement and an electronic sales pitch

Explain Digital advertisement and an electronic sales pitch and create two sales opportunities to use to reach out to your customers

  How are the luxury car competitors strategies similar

How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?

  Discuss the importance of research in marketing

Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each step of the Marketing Research Approach.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd