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Analyse and discuss issues related to the marketing strategy

Assignment Help Marketing Management
Reference no: EM132977637 , Length: 2000 Words

Assignment Task
Analyse and discuss issues related to the marketing strategy and mix of one of the following companies:

• Red Bull
• AirBnB; or
• World Wildlife Fund (WWF). Note: In Canada and the US, WWF stands for World Wildlife Fund, and in the rest of the world it stands for World Wide Fund for Nature. But it is the same global organisation branded as WWF.

Template for your Report
The word counts for each subheading are indicative only. Feel free to vary them as long as you conform with the assignment's total word length. Do not remove a heading or subheading from your report.

1. Introduction (100 words)

2. Market segmentation of the company (350 words)
a. Demographics
b. Psychographics
c. Geographic
d. Behavioural

3. Differentiation and positioning strategy of the company (100 words)

4. Value proposition (100 words)

5. Branding attributes and strategies (250 words)
a. Brand personality and innovation
b. Brand equity

6. Pricing strategies (250 words)
a. Product mix pricing strategies
b. Price adjustment strategies

7. Place (250 words)
a. Objectives and the choice of value delivery network
b. Channel behaviour and organisation of value chain network
c. Role of key members of value chain (distributors/wholesalers/retailers/digital intermediaries for online delivery and transactions, etc.)

8. Promotion (250 words)
a. Advertising
b. Sales promotion
c. Personal selling
d. Public relations
e. Digital and social media

9. Discussion and Recommendations (300 words)
a. Notable and novel findings
b. Suggestions for improvement

10. Conclusion (50 words)
A short summary of your report.

Attachment:- Marketing strategy.rar

Reference no: EM132977637

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