Analyse and apply key digital marketing tools

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Reference no: EM133579602 , Length: word count:1000

Digital Marketing Strategies

Having defined the key digital marketing problem in the previous assessment, you are now required to develop marketing recommendations for your case firm; i.e., how do we address and overcome this digital marketing problem?

Learning outcomes
This assessment task is aligned to the following learning outcomes:
Analyse and apply key digital marketing tools.
Develop an ability to understand and utilise key data analytical tools.

Demonstrate an advanced and integrated understanding of a body of knowledge in one or more discipline areas.

Summary of situational analysis:
Recap of the digital marketing problem facing your case organisation.
Identify your recommendation. (i.e. what needs to happen to help solve the problem, or at a minimum, reduce its impact?).

Support your recommendation with a clear rationale, for example:
Who is your target audience? What digital marketing channel will best connect you (the marketer) with that target audience?
What marketing channel would you use? Why?
How will you measure the success or otherwise of your recommendation?

Conclusion
As a final short section in your second assessment, briefly outline your ideas for implementation (next steps). This point will be expanded upon in your final assessment (Assessment 3).

Reference no: EM133579602

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