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Question: You are required to choose a product or services which has been successful as a new or innovative product or services in the last 12 months and evaluate the product from technology and marketing perspective.
The purpose of this task is to:- Strategically analyse actual market information from a wide variety of impacting factors on your chosen new product- Apply relevant and established conceptual frameworks for deeper insights and understanding- Utilise the Critical factors for innovation success model (figure 4.6, p.127) to analyse the factors that have contributed to a successful marketable new or innovative product or service.
• For clarity and evaluation purpose, the students are required to structure the report with fixed sections, which are based on the Critical factors for Innovation success model . The subtopics for each of the sections are elaborated throughout the book chapters and related journal articles.
Suggested structure
1. Background of the chosen product/services2. Technological viabilitya. Firm-related factorsb. Project-related factors
1. Commercial viabilitya. Product-related factorsb. Market-related factors
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