Reference no: EM132358862 , Length: word count:1250
Assignment - Data mining and Secondary Data Analysis (Report)
Task Requirements: This task aims to improve students research skills including using search engines, selecting secondary resources, analysing available data sources and evaluating the relevant information and data. This report forms the basis of your research proposal. It is therefore important to keep track of all the secondary sources and data used.
- Analyse a contemporary problem being faced in the hotel industry.
- Find and analyse the previous researches/information from secondary resources relevant to the problem in the industry.
- Based on the information, identify the causes of the problem.
- Based on the information, list the solutions/ recommendations suggested in the secondary sources.
Suggested Structure for the Assessment
1. Introduction
2. Literature Review
3. Gaps in present research
4. Thematic Table
5. Recommendations
6. Conclusion
7. References
Structure for the Assessment [major issues supported by data - data mining] -
1. Introduction: the Purpose of the assessment, Origin of the assessment, Content of the report
2. Literature Review: Variables that you have chosen - Problems and relevant empirical article + non empirical data - to justify your problems. [I.e. Business Growth - one variable; Competition - second variable - match variables with your findings].
Business Growth and Competition - article
Staff Shortage and customer dissatisfaction - article
3. Gaps in present research: Kind of article which you failed to find and match with your research variables - Staff Shortage, Staff Motivation, but no article on Business Profit - justify why it's important.
4. Recommendations - On top of the researched variables i.e. Business Growth and Competition - write something relevant and which you have never discussed before.
5. Conclusion: summary of the assessment and future research direction
6. APA Style References - ensure in-text and end of the report.
Length: 1000-1250 words.
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