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1. An organization's resources coupled with its capabilities are known as which of the following?
A. Distinctive competencies
B. Comparative advantage
C. Opportunity profit
D. Absolute advantage
2. When Apple launched the iPad, which aspects of differentiation did the company use to create competitive advantage?
A. Brand image and number of features
B. aesthetic
C. Low cost production advantage and rapid product life cycle
D. Both A and B
3. Which of the following is NOT part of the model for competitive advantage?
A. Value creation
B. Resources
C. Product lifecycle
D. Capabilities
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