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An organisation planning an international entry strategy

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Analyse the issues of where, when, and how to be considered by an organisation planning an international entry strategy. How can the potential benefits be made to exceed the risks? Explain your answer.

In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.

Reference no: EM13312406

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