An indirect or direct distribution approach

Assignment Help Marketing Management

Reference no: EM13862918

When you have finished your research, write a two to three page paper addressing the following questions:

Does this company use an indirect or direct distribution approach? Or both? Do you personally buy the product directly from the company, or from a retailer? Find out as much as you can about what kind of intermediaries this company uses
Does this company use an exclusive, intensive, or selective distribution strategy? Base your answer both on what you find in various articles or company reports that you find, and your own experiences in buying their products.
What kind of logistical strategies does this company use for their distribution? For example, do they use third party logistics such as UPS or do they have their own distribution fleet? Find out as much as you can.

Reference no: EM13862918

Questions Cloud

Describe what kind of source the book of curiosities is : describe what kind of source The Book of Curiosities is. Then, pick one of the subjects of the book (the kind of science its author discusses, one of the maps, the author's background etc), and discuss what this tells us about the Persian empire ..

What strategic role did design play at gillette : Based on what you see in this case, what strategic role did design play at Gillette? What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology? Al..

Develop effective talent management strategies to recruit : Develop effective talent management strategies to recruit and select employees

What is maximum price you should be willing to pay for bond : If you require an 11% nominal yield to maturity on this investment, what is the maximum price you should be willing to pay for the bond?

An indirect or direct distribution approach : Does this company use an indirect or direct distribution approach? Or both? Do you personally buy the product directly from the company, or from a retailer? Find out as much as you can about what kind of intermediaries this company uses

Successful marketing decisions require extensive information : Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make dec..

Determine strength of evidence against null hypothesis : A sample mean, sample size, and population standard deviation are given. Use the P-value appraoch to perform a one-mean z-test about the mean, μ, of the population from which the sample was drawn. Determine the strength of the evidence against the..

Describe the specific type of consumer : Case Study: Coke Zero: Do Real Men Drink Diet Coke? Have to write a three to five (3-5) page report that answers the following: 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Die..

Can one conclude at the point five significance level : Can one conclude at the 0.05 significance level that the morning class performed worse than the afternoon class? Work the problem first by hand, supplying all the details for the Mann-Whitney U test.

User Account

All Pages