User Account

All Pages

An example of the four areas of the marketing mix-product

Assignment Help Operation Management
Reference no: EM132271575

Research

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

soft drink,

fast food/restaurant,

hotel,

cell phone provider,

banking,

automobile,

airline, or

entertainment.

Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, are excellent resources to find information about markets and individual companies.

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources.

Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

Reference no: EM132271575

Questions Cloud

Create a query by using given information : Using the SQL statements provided write CREATE and INSERT statements to populate the ARTIST, GALLERY and PAINTING tables in Microsoft ACCESS.
Outsource the development of ar headset : As the manager of this project, would you approve the decision to use an offshore contractor to outsource the development of AR headset applications?
Learned about the internet of things : Think about how these concepts apply to your life, and describe how you use devices such as these in your day-to-day life.
Describe the industry you currently work : Describe the industry you currently work in or plan to work in along with a discussion of your vision of what collaboration will be like for your industry
An example of the four areas of the marketing mix-product : Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies.
Define the designing team and team identity : Topic - Designing Team and Team Identity. Write about the following topic in detail. Please answer the topic in APA format with 8 peer reviewed references.
What is normalization : What is normalization? When is it appropriate to use? Are there potential situations that wouldn't require normalization? Why or why not?
Critical success factors for your business plan : Refer back to your team project product or service description. Identify critical success factors for your product or service idea.
Create a binary tree to store the expression : Create a binary tree to store the expression z/(x + y) - d.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd