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An example of an international gaffe that I came across was that of Braniff Airlines. They started to promote their new leather seats, using the term "Vuela en Cuero" which means fly in leather. However, it had a different meaning in Mexico - "Fly Naked." I am sure some people got a good laugh out of that one, but I am sure that was not the intent of this company.
If I had to give advice to a manufacturer in another country, I would recommend that they do extensive research on the following: cost of marketing/selling in the country, if a similar product exists & prices, understanding the culture as a whole and define who their target audience is.
If I wanted to market a product internationally, I would follow the steps I listed above. In addition to that, I may hire a consultant of some sort that may be a part of or has a full understanding of the culture of the desired area, and use them as a guide for identifying any potential gaffes I may incur. Do you agree or disagree and why?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
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Ccompare the effectiveness of different leadership styles in different organizations
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