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An effective internal marketing programme to an organisation

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Reference no: EM13308508

This is an individual assignment. Complete the following in report format (2500 words).Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?Source: Kotler, P. & Keller, K.L., (2012), Marketing Management, 14th Edition, Pearson Education 

Reference no: EM13308508

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