Reference no: EM13592060

An ECG partner has not been diligent in fulfilling contractual obligations for a business strategy engagement, which requires timely response because the final presentation to the client will occur in a matter of weeks. The partner did not encourage the consulting team to conduct some very critical market research and analysis of a new business opportunity for a long-standing client. Instead, data was used from a similar study done 3 years ago while the partner was employed by another consulting firm. This data, which overstates the current market opportunity, was shared with the client during an interim presentation along with a recommendation to consider a strategic move into the business market. The presentation could influence the client's decision to invest significant resources into a new venture that is not as appealing strategically or financially now as it was in the past. If the issue becomes more widely known, business factors, inherent risks with certain responses to this situation, the possible loss of a key client, questions about firm's credibility, and the potential negative affect to the firm's upcoming IPO must also be considered.

Define critical steps in the decision-making process.