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An ad campaign for a new snack chip will be conducted in a limited g eographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 10 00 20 000 50 Radio 2 50 3000 25 Newspaper 400 5000 35 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $ 20, 000, develop and solve the model that will maximize the number reached and achieve an exposure quality if at least 1000. Please attach the Excel output.
Based on your readings, what do you consider important when considering a make or buy decision?
As a company which employs scientists and lab techs, you know that your most valued asset is the creativity of your employees.
Social media are now universally used for communication and self-promotion; discuss the use of social media for self-marketing for a job.
Calculate the intrinsic value (current price) of a stock which just paid a dividend of $2. The dividends are expected to grow at 6% and the required return is 13%
How has social media affected society’s communication skills in a positive OR negative manner?
Every act of sexual harassment in the workplace must result in automatic termination.
This week's Shared Practice requires you to consider what rewards have motivated you to perform in your professional career.
Peter and Ann Gibson want to save enough money so that in five years they can purchase a cleaning service franchise. How much will they need to save each year if the franchise fee is $19,500 and startup costs are $15,200? (Do not consider interest ea..
Define “ethical consumer”. Are you an “ethical consumer”? Why or why not?
Vera source Microprocessor Corporation (VMC) sells 2,000 specialized microprocessor chips each month at a price of $1,500 each. Variable costs amount to $1,500,000, and fixed costs are $500,000. What is the hidden cost to the company of making this r..
Explain the purpose of a cash flow statement and how it reflects the firm's financial status.
How does GE's framework give it the opportunity to be at the forefront of the markets in which it participates?
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