An ad campaign for new snack chip will be conducted

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Reference no: EM132223859

An ad campaign for a new snack chip will be conducted in a limited g eographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 10 00 20 000 50 Radio 2 50 3000 25 Newspaper 400 5000 35 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $ 20, 000, develop and solve the model that will maximize the number reached and achieve an exposure quality if at least 1000. Please attach the Excel output.

Reference no: EM132223859

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