American apparel, known for its hip line of basic garments

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American Apparel, known for its hip line of basic garments and its provocative advertisements, is no stranger to the concept of "doing it all". American Apparel has made vertical integration a central part of its strategy. IN 250 WORDS OR MORE - (1) What value chain segments has American Apparel chosen to enter and perform internally? (2) How has vertical integration aided the company in building competitive advantage? (3) Has vertical integration strengthened its market position? Explain why or why not.

Reference no: EM1381212

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American apparel, known for its hip line of basic garments : American Apparel, known for its hip line of basic garments and its provocative advertisements, is no stranger to the concept of "doing it all". American Apparel has made vertical integration a central part of its strategy

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