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Amd afloat amidst business demands

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Reference no: EM133092642

AMD holds a lower CPU and GPU market share amongst their rival firms. In order to combat this issue, the company should enact more marketing campaigns to further project their brand and products. AMD has only performed one marketing campaign back in 2003-2010, which focused on company name recognition. However, products need to also be marketed alongside the company name to further grow profits.

Research and development in AI and machine learning is a trending workplace matter. Companies are looking for data tools to expedite and supersede manual analyzation labor. AMD focuses on these tools, however has not many popular solutions for corporations to work with. Therefore, more funding should be allocated to AI and machine learning R&D in efforts to keep AMD afloat amidst business demands.

In addition, since AMD currently has a strong connection within the console market, the company should focus more on research and development for next generation models of CPUs for the different types of consoles that come out every several years.

Reference no: EM133092642

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