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Ambidextrous organizational structure

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Question

The newspaper USA Today, published by Gannett Co., has one of the widest print circulations in the U.S. In the mid-1990s, Gannett created a competing online offering, USAToday.com. In 2000, Gannett decided that it was time to integrate USAToday.com with the newspaper to create synergies between the two news outfits. The newly appointed general manager of USAToday.com decided to put in place an ambidextrous organizational structure: the online unit remained somewhat independent but important functions such as editorial meetings were integrated.

What are some advantages and disadvantages with this ambidextrous organizational structure?

Reference no: EM132334675

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