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Amazon Local Marketing Plan in Powerpoint A. Current Marketing Situation
1. Market description
a.Segmentation (describe target market using segmentation characteristics)b.Marketing targeting strategyc.Value propositiond.Factors influencing consumer behavior of the primary target markete.Buyer decision process of the primary target market
2. Product review
a. Levels of product/serviceb. Type of product/servicec. Product/service life cycled. Benefits/features analysise. Differentiationf. Branding strategy 3. Competitive review
a. Competitive analysisb. Market sharec. Competitive positions and rolesd. Strategic sweet spote. Positioning
4. Distribution review
a. Current supply chain members and rolesb. Value-delivery network analysisc. Current type of distribution strategy
B. Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT)
1. Microenvironments
2. Macroenvironments
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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