Amazon is offering a number of different promotions

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Reference no: EM132252714

Price might be just a number, but what Amazon is doing with pricing in its Whole Foods stores and online via Prime is changing where and how people shop.

This year Amazon is offering a number of different promotions as we enter some of the biggest weeks of retail. For Thanksgiving specifically:

Crazy pricing on Turkey.

Insane same day (even hour) delivery on Thanksgiving.

Do you think Amazon's efforts will change the way people grocery shop this season? What they buy? When the buy it?

Imagine you are the CMO of a large national grocery chain. What are some ideas you can enact to better compete with / differentiate yourself from Amazon? Can you produce any examples of retailers already doing this? Has it been (is it) successful?

Reference no: EM132252714

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