Reference no: EM133030499 , Length: word count:2250

Dissertation Proposal on Evaluation of Amazon customer and consumer purchasing behaviour shopping online during the pandemic Covid 19.

Table of Contents

INTRODUCTION
OVERALL AIM OF THE RESEARCH
KEY OBJECTIVES
LITERATURE REVIEW
RESEARCH METHODS
RESEARCH PHILOSOPHY AND ITS JUSTIFICATION
ETHICS
LIST OF REFERENCES

The Literature Review Chapter

Session objectives:
• the purpose and process of writing literature reviews
• how to critique literature
• information searching
• seeking ethical approval

Purpose of the Literature Review:
• Demonstrate you have solid knowledge and understanding of your area
• Identify "gaps" in existing knowledge
• Identify major researchers in the area
• Identify areas of consent and debate
• Identify specific problems associated with research in that area
• Understand how others have defined key concepts
• Identify potential relationships between concepts
• Previous studies may inform your methodology
You must locate the research topic within existing literature/knowledge base

Importance of the a Literature Review:
- You must understand what has already been done (if anything) in the specific topic you have chosen
- You must be able to incorporate ideas from different sources and summarise these with respect to your own study
- Show awareness of appropriate research approaches, information collection methods and analytical techniques

Literature Review Process:

Literature Searching :
What different sources of information will you utilise?
• Where will you find them?
• How easy are they to access?
• Multisearch/Google Scholar?

Types of Literature Sources:
- Academic Journals
Provide up-to-date, detailed and rigorous reports on research in your subject area. Refereed journals acknowledged as the ‘best' source of academic information
- Textbooks
These are particularly useful in terms of general ideas, theories and concepts to do with a topic. However they tend to be limited in that they can be rather dated and do not usually report on research in the area
- Company reports
Particularly useful if investigating issues related to a specific company or industry. Generally contain a lot of financial information

Types of Literature Review - continued:
- Professional bodies research or articles
These can be useful for up to date information however they are not peer reviewed. They can be a good source for accounting and finance literature reviews due to the fast pace of development. These are often found online however be aware of the reliability of the website.
- Newspapers
Information not always reported objectively; how reliable is it?
- Web
How reliable is it?

Using the Web to search for literature:
Positive aspects:
• Fast
• Convenient
• Can find related areas
• Cheap
Negative aspects:
• Questions over reliability/ authority
• Easy to miss relevant literature
• Information overload
• Plagiarism issues - must take care to write in your own words! Or use quotes, use Turnitin as a tool.

Planning the Search:
Scope
Is it background information, a theory or concept that is relevant to your study, a research approach, findings from previous research etc.?
Time-scale
How far back is the information of relevance? Do you need this to be up-to-date, historical, or over a particular time period?
Range
Do you need local information, regional, national or international? Can you source the required information if very localised or if very globalised?

Doing the Search:
- Identify subject or keywords that you will look up
- Use library catalogues, the Internet, and information databases
- Be systematic and methodical and always keep notes and records of what you find
- Broaden or narrow your search based on the number of ‘hits' you achieve
- Expand your list of keywords when new ones are identified
- Keep a note of the full Harvard Reference for all sources you may use in your Dissertation

Attachment:- Literature Review.rar