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Amazon case down to its basic elements

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If you distill the Amazon case down to its basic elements, what is the ultimate Business Model that CEO Jeff Bezos is following and is it sustainable? Amazon is a publicly traded company. Despite a poor profit history, Amazon stock continues to increase in value. What are shareholders seeing in this stock? Why do they continue to buy, with poor profit outcomes foreseen in the future?

Reference no: EM131454528

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