Always enjoyed collaborative relationships

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1. When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its breadth and depth. Pick a Hospital or any health services facility you are working for, or you are familiar with, and describe the product (service) mix that facility is offering. Based on your experience with that facility, is it possible to modify the product mix by eliminating, adding, services? If yes, why? If not, why?

2. Food/CPG manufacturers and retailers have not always enjoyed collaborative relationships. In fact, the history of supplier-retailer relations in the industry has been more contentious, with strategies and tactics of both parties that have undermined trust and collaborative efforts on both sides of the relationship. Explain the basis for the underlying “eternal conflict” between manufacturers and retailers.

Reference no: EM132299492

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