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Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete in the same market as Crunz. The annual fixed costs for this brand are expected to be $40 million. If it is launched, Zaturn will capture 10% of the market. It has a contribution margin of 40%. Half of the sales of Zaturn will be cannibalized from the sales of Crunz. An alternative strategy for Corben Inc. is to cancel the introduction of Zaturn and instead to spend the $40 million (on an annual basis) to promote Crunz. This action is expected to increase the sales for Crunz by 50%. Both brands (Cruz and Zaturn) sell at the same price. Where should the company spend the $40 million and why? Show all calculations.
Specify the work schedule for each employee. Elucidate how much slack does your schedule generate for each day.
At work, Wilson is approached by his coworkers and asked to participate in a football pool. "It's totally based upon skill," his friends claim. In addition, Wilson's philanthropic club is holding a raffle in which an individual could win a new car. T..
Objective and Multiple choice questions based on Operational Management.
Her company International Widgets implements a sales incentive program- If any salesperson sells 100 units in July, they will receive a $12,000.00 bonus. International states that the program is discretionary and that International may change it a..
Evaluate how effective the Federal Trade Commission (FTC) has been in protecting consumer privacy and targeting deceptive and unfair trade practices on the Internet. Support your opinion with specifics.
Using the text as well as other resources (all to be properly cited) illustrate the two management styles you see in the two articles Compare as well as contrast those two styles
What do you see as the primary impacts of health care reform on the public health and clinical medicine relationships in our country. Do you see these changes as positive or negative overall
As a business manager, you will often be asked to evaluate also expand current business also marketing models.
Jake and Janelle loved to prepare gourmet meals for friends and family. They started a business of preparing theme type dinners for friends who were having parties. To generate even more interest in the business
The success of specialty clothing store has come at the expense of large department stores like Sears also J C Penney.
You will inspect a problem or issue through the lens of Quantitative Analysis. This incomes that you must choose a project that is very specific, focused and one on which you have a grasp of the inputs, process and outputs.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
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