Alternative search-sources can the internet influence

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Alternative Search — Once consumers realize a need, they begin to search for potential ways to satisfy that need that provides details about the alternatives. There are five primary sources of information: internal, group, marketing, public, and experimental sources. How can the Internet provide information for consumers? Which of the sources can the Internet influence? What impact does the information available at Edmunds have on consumers' alternative search?

Reference no: EM131672210

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