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Alternative policies for inducing trial

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A local health club offers is trying to induce new memberships in January, 2016 as people are making new resolutions to lose weight. They are considering reducing the rate to RM75/month for a three month new trial membership versus the usual RM100/month. Describe at least two alternative policies for inducing trial and explain why you believe your alternatives are more likely to maximize the club's revenue over the rest of the year.

Reference no: EM131168633

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