Reference no: EM133034774

Based on Alphabet Eyes New Frontiers Case Alphabet Discussion Questions:

1. Executive Summary of the Major Issues of the Case (for this case, you do not have to be as succinct-lots of issues here).
2. What were the reasons given for the restructuring? 
3. Do you see ways that Alphabet can leverage or transfer core competencies across divisions to improve or extend market position? How about to compete in markets of the future? 
4. Google founders have vowed to "take the long-term view" of the company. What evidence substantiates or contradicts this statement? 
5. Given that Alphabet's search engine and advertising account for 90% of revenues, does it make sense to continue to fuel R&D ventures across so many subsidiaries? Can you think of another company that has done this? 
6. Does Alphabet appear to take a portfolio approach or a corporate parenting approach to managing their companies?(see textbook and class notes) Using the BCG matrix, try to identify Alphabet subsidiaries (past or present) that seem to fall into categories. What does this tell you about their portfolio management? 
7. Is Alphabet overly diversified? 
8. What are some of the governance problems that are identified in the case? How might this impact them going forward?