Alphabet eyes new frontiers case

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As the campaign to expand Alphabet's product line continued, page and Brin had some critical decisions to make about the non-Google subsidiaries. Was it important to give the companies independence or would that strategy empower divisive leadership? How long should other Bets be allowed to experiment before producing a viable, profitable product? Was Alphabet providing the resources startup venture desperately needed to succeed, or would the conglomerate structure stifle innovation?

From Alphabet Eyes New Frontiers Case

Reference no: EM132784904

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