Alpha mobile is considering outsource partners for producing

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Reference no: EM132176973

Alpha Mobile is considering outsource partners for producing the new tablet model Rho 1

Their hierarchy of criteria is as follows

Value Quality Product Quality

Price Competitive Risk

Performance Communication

Capability Innovation

Assign swing weights of your choice to the criteria maximum to innovation and minimum to competitive risk

They are considering three outsource partners A, B and C. The selection team has evaluated them on these criteria and scores for A,B,C are as follows

Product Quality: 0.9, 0.8, 0.7

Competitive Risk: 0.3, 0.7, 0.9

Communication: 0.8, 0.9, 0.6

Innovation: 0.4, 0.7, 0.9

Apply SMART technique and recommend selection of outsource partner.

Reference no: EM132176973

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