Almost no technology to support their marketing efforts

Assignment Help Operation Management
Reference no: EM132092389

Imagine that you are a consultant hired by a company that has been a traditional brick-and-mortar company with almost no technology to support their marketing efforts. I want you to devise a plan and describe it to bring this company into the current century. Consider websites, social networking sites, and direct Internet communication (see something like Constant Contact™). Describe how you might use one or more of these. Some facts for you to consider. The company is a large manufacturing and sales company. They currently have a 40% market share of the widget market; down from 50%. They are worried. Most of their sales are B2B but they believe there to be a B2C market for widgets based on the increase in sales to that sector. Most of the B2C customers indicate that they knew of the company’s product but had a difficult time finding them and how to order.You will need to build your plan with a view to the competition. Review Porter’s Five Forces model below as an aid to developing a plan for competitive advantage.

Reference no: EM132092389

Questions Cloud

Define and discuss the process of management : Define and discuss the "process of management". define and discuss the difference between "organizational efficiency" and "organizational effectiveness".
Identifying risk and applying risk management processes : DIPMB3 - Business Management Skills - Developing and nurturing relationships with clients, other professionals and third-party referrers
What gain or loss should hamilton record on the sale : The book value as of December 31, 2017 is $6,700. What gain or loss should Hamilton record on the sale
Implement some project : In addition to choosing a language in which to implement some project, it's not uncommon to choose a "framework"
Almost no technology to support their marketing efforts : Imagine that you are consultant hired by company that has been traditional brick-and-mortar company with almost no technology to support their marketing efforts
How centralized are it services within the organization : What functions or services does the IT department provide? How centralized are IT services within the organization?
With so many languages from which to choose : With so many languages from which to choose for a website's back end (among them C#, Java, JavaScript, PHP, Python, Ruby, et al.)
Calculate the present value to calculate the price of bond : The bonds are dated January 1, 2012, mature January 1, 2015, Calculate the present value to calculate the price of the bond
Reliable fixes and low costs and the cheapest prices : The mechanic often advertised on billboards, writing “Reliable fixes and low costs” and “The cheapest prices.”

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd