Allocations between advertising and sales promotion

Assignment Help Business Management

Reference no: EM133674851

A major problem facing marketing managers is how to allocate their marketing communication budgets, for both traditional and digital media, in order to improve consumer attitudes, market shares, sales, and profits. In addition, managers are subject to organizational realities which include political and historical influences. With this in mind, respond to the following questions:

1. What factors would you consider when making marketing communication and budget allocation decisions?

2. How do these factors relate to the relative allocations between advertising and sales promotion?

Provide all references to this research work.

Reference no: EM133674851

Questions Cloud

Do you think businesses have when act in political realm : What responsibilities do you think businesses have when they act in the political realm?

Why do you want to work for this company : Why do you want to work for this company? What benefits do they offer? Are they a remote company? Is the pay good? Working environment?

Reading the articles call centers of the future : Described in 100 words or less what your takeaway is from reading the articles call centers of the future, Breaking the Trade-off between efficiency and Service

How do you think suppliers feel about use of clean sheets : Do you think that Clean Sheets will always drive the supplier's margins lower? Why or why not? Under what conditions might margins actually increase?

Allocations between advertising and sales promotion : How do these factors relate to the relative allocations between advertising and sales promotion?

Identify a social problem in australia : Identify a social problem in Australia and develop a social enterprise structure/approach to address the problem.

How these regulations affect the average worker : Choose any two federal regulations that affect small businesses and describe an example for each regarding how these regulations affect the average worker.

Identify the production process of a consumer product : Do some research to identify the production process of a consumer product, then complete the following prompts.

Who is the target of your services : What makes your service better or different from services offered by other businesses? Who is the target of your services?

User Account

All Pages