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Allocate revenues for the jackets and boots

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Question - A company sells a range of outdoor winter clothing. For the upcoming season, Jackets retail for $150 each and winter boots retail for $100. The company has decided to have a promotion where customers can buy both products for $200.

Required - Allocate revenues for the jackets and boots using:

1. The stand-alone method.

2. The incremental method.

3. The Shapley value method.

Reference no: EM133140847

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