Allocate a specific dollar amount for marketing

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Reference no: EM133274440

Assignment:

  1. Using the overall business's budget, allocate a specific dollar amount for marketing, by determining the percentage that will be used for marketing, based on the projected gross revenue. At this point in the life of a new Crematorium venture, a projected gross revenue will have been determined.
  2. Include an allocation for:
    1. Directional,
    2. Creative, and
    3. Call-to-action advertisements
  3. Identify which type of advertisements (directional) will be used for branding purposes and which will be used for promoting the Crematorium. Form a marketing budget based on the income statement, balance sheet, and cash flow statement to determine the percentage that will be spent on each type. If you took the Accounting for Entrepreneurs course, you may build upon the marketing budget you started in that course.

Reference no: EM133274440

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