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Alliance Supermarket and Point-of-Sale (POS) Systems Read the “Alliance Supermarket” case study in Chapter 10 of your text.
For this assignment be sure to address the following points:
Study this situation and formulate new and innovative uses of the information from the POS system. Ideally, these ideas should help Alliance better serve its customers by ensuring that adequate quantities of each item are available, that costs are kept low, and that customers are made aware of new products that may interest them.
Describe any information that may help Alliance reduce costs while providing better service.
Propose a new approach that could be used by Alliance by using the purchase information that can be obtained on individual customers.
Assess ethical and privacy considerations of information gathered from the POS system or purchased items.
Develop a strategy and creative approach that can be taken to help both products continue to succeed during their next life cycle phase.
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When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profit..
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