All natural granola style cereal

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Reference no: EM131231329

Let’s say you have developed a new, all natural granola style cereal. You want to see the reaction of a range of people to the product, so you decide to set up focus groups to sample the cereal. In one to two pages (single spaced), describe how you would carry out a focus group review of the cereal. a. How many people would be included in the focus group? b. How would they be selected? c. How would the taste test be carried out? Design a smart taste test – e.g., have attendees sample a total of three cereals, only one of which is your own brand. d. What questions would you ask of the focus group members after they have sampled the cereal? e. How would you use the information you gathered through the focus group exercise to guide you in moving the product forward (or killing the product, if appropriate)?

Reference no: EM131231329

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