Alignment with the goals for this module

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1. Identify, from your perspective, the most interesting and important topic or insight from the reading that is in alignment with the goals for this module that is not related to any of the essay questions for the module. Find at least two new sources to bolster your assertion that this topic or insight is important. Summarize the essence of the topic or insight, explain why it is important, support your assertion, and get ready to post it to the discussion forum.

2. Identify a company that has been in the media in the last 12 months due to a controversy. Find a communication from the company and identify a paragraph that has at least 3 sentences. Evaluate the effectiveness of the paragraph at three levels found in Chapter 5: overall paragraph structure, sentence effectiveness, and the effectiveness of six words of your choosing. Write your evaluation citing specific elements from the chapter.

Reference no: EM132268781

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