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Alienate a particular market segment

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Reference no: EM131705908

Marketing Communication (dell computers) Think about the work you just did to examine the target market segments for the product you selected. When creating a plan for marketing communications, how might the knowledge about each market segment be used to choose the most effective communication media, tools, and approaches for each segment?

Are there any approaches that might actually alienate a particular market segment?

Reference no: EM131705908

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